No matter what the business, sales strategy is obviously a most critical dimension of business success. In today’s world of commerce, social media has had a major impact in how various sales channels operate and either integrate with or interfere with each other. In the retail world, for example, success requires that retail sales/distribution and web-based direct sales strategies are aligned and reinforcing. Pricing strategy is the most critical element of this process, but establishing realistic terms and conditions in light of cash flow realities is also crucial. Attivo has a history of sustained sales campaign success in both business to consumer (B2C) and business to business (B2B) situations, and can draw from this in helping clients design and implement sales strategies that are profitable and sustainable.