When designing a new product the correct interplay between the target customer and the product feature set and technology is the first and critical element. With the customer needs well established, the potentially transformative solution lies where design research meets innovation, providing the unifying framework for a successful product development strategy.
The launch of a successful product is a multi-faceted puzzle involving functionality, ergonomics, branding and positioning. Focused and timely prototyping is at the heart of our methodology. We use simulations, illustrations and semi-functional models to quickly assess viability, facilitate strategic discussion, establish performance benchmarks, gather early user feedback and project future performance.
In parallel with the product design and prototyping process, Attivo reviews its network of manufacturers to select a subset that may be appropriate for bidding on the manufacturing of the product. Requests for proposals (RFPs) are sent out based on preliminary product specs and interviews and sometimes site visits lead to the selection the optimal manufacturer. As soon as possible after this the manufacturing engineering team begins interaction and consensus decision-making process with the design engineering team to yield the final manufacturable product design.