Attivo’s methods surpass the limitations of traditional marketing. Whether brand building (strategic marketing) or direct sales support (tactical marketing) Attivo’s expertise is founded upon multiple leading edge and successful campaigns. Effective marketing must begin with an understanding of what is meaningful to the customer and in particular unmet needs. So we focus first on developing the strategic insights about customer needs to help our clients develop messaging scenarios that will be most impactful. Understanding the customer’s functional, emotional and social goals, the messaging campaign focuses on how most effectively to speak to these. Once the messaging is established a structured approach to message delivery is next. This requires cost-effective evaluation of all possible delivery channels from public relations to social media, with assessment of TV and radio, print media, events and related opportunities along the way. Attivo has developed and successfully implemented the required structured approach to help clients through this process, yielding a marketing campaign -- whether strategic or tactical -- with maximum the cost-effectiveness.